KOJ London Promotion 2011: Report No. 5 2011/01/21

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Handford Wines: Wine Market Seminar
Following a similar format to last year, we hosted the London Wine Market Seminar with Greg Sherwood MW, the Chief Wine Buyer of the London wine speciality store, Handford Wines and tasted 9 different wines. The 9 wines we tasted were already in the UK market, and these wines share some similarities with Koshu in terms of market price, wine style, target market, new variety, and contemporary style. We discussed their quality, style, packaging, marketing, and promotion. This was run on the last day of the London Promotional Week as an educational seminar..

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