KOJ London Promotion 2011: Report No. 1 2011/01/17

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The promotion of Koshu this year occurred in London from the 17th to 21st January, 2011. Our activities such as the Top Wine Journalist Wine Tasting and the Annual Trade Tasting, were complemented by educational activities including a visit to an English winery and a Wine Market Seminar by a local wine buyer in order to prepare Koshu to be competitive in an international market. These activities were organized and co-ordinated by Lynne Sherriff MW, Consultant to KOJ.

English Winery Tour
We visited the Chapel Down Winery, located to the southeast of London near Dover in the picturesque county of Kent. There are 350 vine-growers and 35 wineries in England and the Chapel Down Winery is one of the most famous, especially for its sparkling wine. Due to their main focus being sparkling wine, the property's facility is impressively well equipped. There is also a considerable understanding of the market. For example, they have reduced the amount of Bacchus they produced as they recognised that there was a strong demand for Chardonnay. They were also quick to increase their production of sparkling rose and unoaked Chardonnay, very much in line with market trends and demands. The slogan which they have made their own and placed on their back labels is quite unforgettable - "England in a glass"

Grace Wine Winemaker's Dinner
Following the visit to an English winery, Grace Wine's importer, NOVUM hosted a winemaker's dinner at London's popular and fashionable Japanese restaurant, ZUMA. Attendees included one of the best-known and popular television journalists, Olly Smith, as well as the wine buyer from Selfridges and sommeliers, totaling 14 people. We showcased a total of 4 wines including 2 Koshu and received excellent comments especially for Koshu.
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