Koshu of Japan (KOJ) is an organization established in July 2009 by fifteen producers of Japanese wine located in Yamanashi Prefecture, Japan’s premier wine-growing region. The partners in this organization, in addition to the producers, are the Koshu City Chamber of Commerce, the Kofu Chamber of Commerce and Industry and the Yamanashi Prefecture Winemakers Association. This organisation was founded to improve the quality of the distinctively Japanese Koshu grapes and wines and to increase the awareness of these wines on global markets.
KOJ has three principal aims: Overseas promotion, New Product Development and Publicity
In 2010 KOJ will launch a PR campaign in the UK as the first step in what is intended to be an EU-wide promotion. KOJ has invited Master of Wine, Lynne Sherriff, a world-class authority on wine, to provide advice and technical guidance on how best to promote Koshu in international markets.